Wednesday, March 24, 2010

Technically, there is nothing FREE when it comes to WiFi














Technically, there is nothing FREE when it comes to WiFi. Not to burst your bubble, but if I owned a place of business where I'm offering a service or product, whereas, we had FREE WiFi- it would be to increase sells, period.

So, think of it this way, in the terms of a vending machine. When I was in college about two decades ago; someone (A Colleague) figured out the 40 or so items in the vending machine costing on average at that time about 50 US Cents with each item having about say 20 pieces. That's 40 times point 50 times 20 equaling to about $400.00 USD twice reloaded (The Vending Machine being refilled 2 times per week) per week. Thus, we are looking at about $3,200.00 USD per month at roughly from August of one year to April of the following year at a grand total of a minimum of $25,600.00 USD. This was the estimated monies collected from one vending machine of (4) four vending machines in the same area back in the late 1980's.

Therefore, my point is quite simple. Install Wifi in your shop, ice cream parlor, sandwich shop , coffee shop, tire shop or whatever. Offer a small item invested in and design to pay for the "Free WiFi" service that would be rendered. If you multiply these single units to about five or ten items, they could yield additional income if properly researched and examine carefully. Not to mention, paying for the (SECURED) Internet Service you provided for "FREE"

These items should be targeted to the individuals who come into your shop or place of business to utilize your "FREE" WiFi at very affordable rates like below $1.00 USD.

You think that's CRAZY?

Let's go a step further and say that you have a Unified Communications Systems installed in your place of business. You provide "FREE" WiFi while the Potential Customer or Client waits to be service or wait to purchase a product. This Unified Communications System, provides temporary internal connections for the Client to communicate with your staff, it provides "FREE" Internet, it also gives the Client access to "FREE" VoIP calls as well. Furthermore, it SHOULD provide a Privacy Policy and a Disclaimer informing the Customer that utilize this Service, certain features may be monitored by your Cyber Security Staff.

Note: Please check Federal, State & Local laws before monitoring your Guest to make certain this is in fact legal.

Does offering "FREE" WiFi sounds interesting now? Well, good- now let's consider this approach if we may add below:

1) Know your target market (Customers, who might utilize this service & drive income into your business small or large.)

a) Perform a survey regarding the needs or desires of the customer.

2) Without the use of a Unified Communications System, have a wireless network available for the clients or potential clients that is secured and slightly restricted.

3) Place Signage of your Company's Privacy Policy and Disclaimer inside your Intranet and on your facility walls warning Potential Users about the usage of the "FREE" WiFi Network.

4) Place an Indemnification Statement inside your Intranet and on your facility walls warning the same Potential Users that you will not be responsible for unusual occurrences that could damage their computers, PDA(s) or other telecommunication items utilized to communicate electronically.

5) Consult a local Insurance Agent regarding your policy to protect your business from any unusual circumstances if you are NOT sure your business is covered.

6) Find Sponsors if you are a Small Business to help pay for the service, utilize Survey findings & records of sales or number of customers on average daily to convince Sponsors to support your cause.

7) Hire a Marketing /or IT related Firm (BIE, INC. <404> 348-8319) to assist you in the development of this venture, as well as, to perform research.

8) Implement a "BETA" period to see if it would work for your organization. Utilize this time to create a workable system design to develop a great business model specifically catered to your company.

9) During this duration, don't be afraid to FAIL. The objective is to learn from your failures and continue forward. Make a wise determination based on feasibility and maintenance.

That's my professional thoughts, what are yours?

Sign,

C. Henry Adams
President / CEO
Broadcasting Interest Enterprise, Inc.
(404) 348-8319
bienminc@gmail.com
http://biemediagroup.com

Google " C. Henry Adams & BIE "

Facebook: http://www.facebook.com/chenryadams

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Promoting Small Business 24 Hours a Day, 7 Days a Week and 365 Days a Year!

The information contained herein is for the exclusive use of the original recipient. This information is granted for limited distribution within the recipient's place of business for planning purposes only. Further dissemination, whether private or public is prohibited. Sphere: Related Content

Tuesday, March 23, 2010

Here's My Card, Give Me A Call When You Are Ready To Market
















BIE has been utilizing Google Analytics as a guiding light for just about all of it client's web site. But, if the client does not have the time or make the time to learn this unique application through BIE's Training, then we find ourselves saying,

"Here's my card, give me a call when you are ready to market"

Moreover, to drive DIRECT TRAFFIC to your business via the Internet, you need to know who, what, when, where, why and how.

I recall one day showing a client how successful they appeared in the search engine listing, but how poorly they perform in the 'DIRECT TRAFFIC' category utilizing Google Analytics.

What this told us is that the Client was NOT placing their web site address out there in periodicals or on billboards as we suggested. They were not encouraging Folks to visit or even asking them to simply "Google" them or go to Google and type in their name.

Moreover, BIE also has been creating a web of networks for clients for several years now by taking advantage of submitting their clients into multiple business directories. You might say, so what does this do?

Well, on the web, one web site will not solve your problems. Having multiple mini sites whereas you don't spend money to setup, which eventually link back to your web site- benefits your web presence, as well as, business.

When we build a web site these days, we tell the clients this blunt truth. But, usually due to budget shortfalls, some of our clients can not afford all of the services we offer at once.

Therefore, if we come back to them later and suggest that they create visibility for "Free" in multiple online business directories and they don't listen, we know what's next.

"Here's my card, give me a call when you are ready to market"

Developing a successful web presence is not a quick process, it can not happen in a week if other people never heard of it or seen it in some form of mainstream media.

Keyword: "Mainstream Media"

Therefore, you have to invest and divest funds in advertising in the right periodicals or outdoor venue media(s), at the right time to further the reach of your business.

So, what do you think?

"Here's my electronic card below, please feel free to give a call or a text to learn how BIE could assist you."

Sign,

C. Henry Adams
President / CEO
Broadcasting Interest Enterprise, Inc.
(404) 348-8319
bienminc@gmail.com
http://biemediagroup.com

Google " C. Henry Adams & BIE "

Facebook: http://www.facebook.com/chenryadams

Follow Me On Twitter http://twitter.com/chenryadams

Promoting Small Business 24 Hours a Day, 7 Days a Week and 365 Days a Year!

The information contained herein is for the exclusive use of the original recipient. This information is granted for limited distribution within the recipient's place of business for planning purposes only. Further dissemination, whether private or public is prohibited.
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Unified Communications says, "Green" not "Red"













I understand Unified Communications to be a combination of many types of protocols and programs built into one telecommunications package.

In other words, you have your Voicemail, your Instant Messaging, your Email, your Internet, your SMS or Text Messaging wrapped up in a console that offer Digital Telephone or Voice over Internet Protocol (VoIP) on one Telecommunications System.

Can you imagine just for a moment walking into the Doctor's Office and the Receptionist ask your name, then say within a few seconds, the Doctor will see you shortly. But, the Receptionist never picked up the telephone or perform a shout-out over the Intercom. Instead, the Receptionist Instant Message the Medical Assistant to inform that person of your arrival.

Now, that was just one scenario. Another situation could play out in a Restaurant, where the Maitred or Headwaiter contacts a Waiter located in the Kitchen via Instant Messenger to inform them that a Guest needed to be seated in station 50.

My point is simple, Unified Communications is apart of the Information Technology Revolution. Like RSS (Really Simple Syndication), it is a popular social media tool similar to Twitter in some instances, but could be built internally into your local computer network or telecommunication system in your place of business. Not to mention that you can also integrate Social Networks into a Secured Unified Communications System Today.

Furthermore, properly implemented and utilized, a Secured Unified Communications System could increase productivity and improve Customer Service, thus building green dollars in revenue.

So, what do you know about Unified Communications Systems? Please take a moment and click here to take a brief survey (http://tinyurl.com/yfdw8fn).

Also, Broadcasting Interest Enterprise, Inc. offers Unified Communications Systems to Small & Medium-sized business; for more information, please feel free to call or text us at (404) 348-8319.

Sign,

C. Henry Adams
President / CEO
Broadcasting Interest Enterprise, Inc.
(404) 348-8319
bienminc@gmail.com
http://biemediagroup.com

Google " C. Henry Adams & BIE "

Facebook: http://www.facebook.com/chenryadams

Follow Me On Twitter http://twitter.com/chenryadams

Promoting Small Business 24 Hours a Day, 7 Days a Week and 365 Days a Year!

The information contained herein is for the exclusive use of the original recipient. This information is granted for limited distribution within the recipient's place of business for planning purposes only. Further dissemination, whether private or public is prohibited.
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Learning To Stop Worrying













This thing, "worry" effects all of us no matter, what race, creed, religion or national origin that we currently are, ever was or will be. I would like to beg the pardon of those Individuals who do not believe as I. I will not deny my God.

However, I ask that you, whoever you are, simply read an email below and click the link to read a 62 year old book that maybe helpful to anybody with an open mind.

-----------------------------------------------------------------------------------


Ladies & Gentlemen,

I been reading this 62 yr. old book called, "How To Stop Worrying And Start Living", by Dale Carnegie for the past 3 weeks. And I'm here to tell you now, it is no doubt a "God Sent".

How do I know? Well, because one of my Mentors, Mr. W. - A Very Successful Businessman, kept talking about Dale Carnegie this, Dale Carnegie that. Well, Lord behold - I was visiting with another Mentor - Dr. N A and the book appeared on her bookshelf.

When I saw the name Carnegie and open the book, a bell immediately rung. I knew then that it was not a coincidence.

Anyway, in today's Economy- we really need to apply the 'common sense values' that we currently have in all of us over the age of 35 to stop worrying. This book reminds us.

Please click the link below to download the book to your computer in Adobe PDF, then save it to your computer.

http://www.freeinfosociety.com/media/pdf/3116.pdf

I'm asking that you read from page 6 (The Preface) to page 35. If you don't like it, erase it. When you find yourself reading beyond page 35, read on. Good Fortune and may God Bless You!

-----------------------------------------------------------------------------------


Sign,

C. Henry Adams
President / CEO
Broadcasting Interest Enterprise, Inc.
(404) 348-8319
bienminc@gmail.com
http://biemediagroup.com

Google " C. Henry Adams & BIE "

Facebook: http://www.facebook.com/chenryadams

Follow Me On Twitter http://twitter.com/chenryadams

Promoting Small Business 24 Hours a Day, 7 Days a Week and 365 Days a Year!

The information contained herein is for the exclusive use of the original recipient. This information is granted for limited distribution within the recipient's place of business for planning purposes only. Further dissemination, whether private or public is prohibited.
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